Excerpt from the Toronto Star, July 21, 2004
By Rebecca Eckler
The milestones of a child's life are extremely important to parents. I remember fondly the day Baby Rowan first rolled over on her own (March 2, 2004). A month ago, Baby Rowan got her first tooth. I called everyone I knew. And yesterday, Baby Rowan got her first car. It was a proud, proud moment for me. I almost cried.
But, unfortunately for Baby Rowan, her life can only go downhill from here. Yes, the three-toothed nine-month-old now owns her very own luxury Hummer H2 SUV.
"Oh, my God, that's amazing!" said one mother in a park in Toronto's trendy Yorkville area, upon seeing the vhicle. "Where did you get that? My husband would die for one of those."
The Mclaren stroller she was pushing her child in didn't hold a candle to Baby Rowan's bright yellow Hummer. This mother's envy was palpable, as well it should have been.
Two weeks ago, the Little Tikes company announced the Canadian introduction of the first batttery-operated ride-on Hummer vehicles made especially for kids. It was developed with General Motors and is a scaled down version of GM's popular Hummer H2 SUV. The vehicle is sold exclusively at Wal-Mart and retails for about $400.
"We knew the popularity of the Hummer brand would be just as strong with children as it is with their parents," says Keith Cameron, director of sales and marketing for Little Tikes Canada...
But honestly, I've always kind of hated adult Hummer drivers. I'm always left wondering, "Why? Why do you need that car in the city, except to show that you have a lot of money?" (Really, how many Hummer drivers are actually driving up mountains in their spare time?) But when the kid's Hummer H2 SUV arrived, I couldn't get over all the bells and whistles...
Great care has gone into replicating the features of the original Hummer. There's a forward tilt hood, aircraft-style gearshift, authentic wheels, adjustable seats, chrome grill and an actual radio, that offers a five-song play list including hard rock, alternative and country music... This kid's Hummer does not come with instructions. No, this Hummer comes with an "Operator's Manual."
The real Hummer is all about status, of course, and so it is with the kiddie version. Kids looking to outdo Baby Rowan can shell out $500 for the Adventure Series Hummer H2 SUV, which is sold exclusively at Toys"R" Us and includes fog lights and two walkie talkies. The fact that the adventure series comes in a pewter colour suggests kids aren't the ones looking to invest in one of these: I'm an adult and I'm not even sure what colour pewter is!...
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By Rebecca Eckler
The milestones of a child's life are extremely important to parents. I remember fondly the day Baby Rowan first rolled over on her own (March 2, 2004). A month ago, Baby Rowan got her first tooth. I called everyone I knew. And yesterday, Baby Rowan got her first car. It was a proud, proud moment for me. I almost cried.
But, unfortunately for Baby Rowan, her life can only go downhill from here. Yes, the three-toothed nine-month-old now owns her very own luxury Hummer H2 SUV.
"Oh, my God, that's amazing!" said one mother in a park in Toronto's trendy Yorkville area, upon seeing the vhicle. "Where did you get that? My husband would die for one of those."
The Mclaren stroller she was pushing her child in didn't hold a candle to Baby Rowan's bright yellow Hummer. This mother's envy was palpable, as well it should have been.
Two weeks ago, the Little Tikes company announced the Canadian introduction of the first batttery-operated ride-on Hummer vehicles made especially for kids. It was developed with General Motors and is a scaled down version of GM's popular Hummer H2 SUV. The vehicle is sold exclusively at Wal-Mart and retails for about $400.
"We knew the popularity of the Hummer brand would be just as strong with children as it is with their parents," says Keith Cameron, director of sales and marketing for Little Tikes Canada...
But honestly, I've always kind of hated adult Hummer drivers. I'm always left wondering, "Why? Why do you need that car in the city, except to show that you have a lot of money?" (Really, how many Hummer drivers are actually driving up mountains in their spare time?) But when the kid's Hummer H2 SUV arrived, I couldn't get over all the bells and whistles...
Great care has gone into replicating the features of the original Hummer. There's a forward tilt hood, aircraft-style gearshift, authentic wheels, adjustable seats, chrome grill and an actual radio, that offers a five-song play list including hard rock, alternative and country music... This kid's Hummer does not come with instructions. No, this Hummer comes with an "Operator's Manual."
The real Hummer is all about status, of course, and so it is with the kiddie version. Kids looking to outdo Baby Rowan can shell out $500 for the Adventure Series Hummer H2 SUV, which is sold exclusively at Toys"R" Us and includes fog lights and two walkie talkies. The fact that the adventure series comes in a pewter colour suggests kids aren't the ones looking to invest in one of these: I'm an adult and I'm not even sure what colour pewter is!...
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